Hi, I’m Andy Wilkins.
Marketing Director | Videographer | Visual Storyteller
I’m a creative marketing leader and videographer with 15+ years of experience in digital media, storytelling, and brand development. Skilled in photography, video production, and visual marketing that drives engagement and showcases spaces, people, and brands. Experienced in capturing compelling visuals for businesses, events, and marketing campaigns while managing strategy, creative direction, and post-production.
Work Experience
Assistant Vice President & Director of Marketing
GBC Bank | 2023 – Present
Lead brand strategy and creative marketing for a regional financial institution while producing digital media that promotes products, services, and community initiatives.
• Direct marketing campaigns across digital, print, and video platforms
• Produce video and photography for marketing, social media, and advertising
• Manage creative strategy, branding, and digital storytelling
• Oversee content creation including video production and visual campaigns
• Collaborate with internal teams and community partners to drive engagement
Owner / Videographer
Framewright LLC | 2020 – Present
Independent video production studio providing commercial and promotional content for businesses and organizations.
• Produce professional video content including promotional, documentary, and social media video
• Handle full production workflow including filming, lighting, audio, and editing
• Develop visual storytelling strategies for marketing and brand campaigns
• Work with clients to create compelling visual content for web and social platforms
Digital Marketing Manager
digitalAIM Media Indiana | 2015 – 2022
Led the digital marketing division for a multi-media company serving regional businesses.
• Managed digital advertising campaigns across Google, Facebook, and display networks
• Implemented digital marketing strategies that increased annual revenue by 50%
• Produced digital media including video content and branded creative assets
• Trained sales teams on digital marketing solutions and campaign strategy
• Oversaw campaign planning, execution, analytics, and optimization
Education
BA Advertising + Public Relations
2008
Community Involvement
Leadership Hancock County Class of 2013
New Palestine Chamber 2013-2015
Greenfield Main Street 2014-2015
United Way ReadUP 2012-2016
Hancock Flat 50 2016-Present
Mental Health Partners of Hancock County 2023-Present
Hancock Half Marathon + 5K 2025-Present